Free UTM builder · No Signup Required

Build trackable links for
social media.

Generate UTM-tagged URLs, save campaigns, and keep your analytics clean — all in one place. The builder is right below.

1

Campaign details

Fill in the destination and required parameters.

The destination page, e.g. https://yourbrand.com/launch

Where traffic comes from

Marketing medium

Auto-formatted. Summer Sale 2026summer-sale-2026

Quick presets
Fill required fields

Ready-made templates

Skip the setup. Apply a tested preset and adjust the campaign name.

01

Instagram Story

instagram / story

02

LinkedIn Post

linkedin / social

03

Newsletter

newsletter / email

04

Meta Ads

facebook / cpc

05

TikTok Campaign

tiktok / social

06

Google Search Ads

google / cpc

Coming soon

Connect Google Analytics 4

Link your GA4 property to see campaign sessions, conversions, and revenue attribution right next to the URLs that drove them. No more bouncing between tabs.

Early preview

AI campaign assistant

Describe your campaign in plain English. Trace UTM picks the parameters, suggests a naming convention, and cleans up inconsistent tags across your workspace.

"Build a UTM for our Black Friday email blast to existing customers, source=newsletter, medium=email, identify variant A…"